So it has been confirmed this week that Lana Del Rey will be the new face for the Autumn Winter 2012/2013 campaign for H&M. The singer will be debuting her first high street collaboration in September which will also feature a TV commercial with Lana’s cover of as the soundtrack. This will be Lana’s first official modelling job after signing with Next Models in January this year, and what a great start to it she has.
A preview of what to expect from the collection has been released, showing Lana in her usual retro look wearing a pink mohair jumper and sleek high bouffant hair. She fits well into H&Ms look and I think she is a very good choice for the brand. Of course this will only increase her popularity as a singer as well as boost her career as a model.
The high street are now following a trend of using celebrities to boost sales, which I guess needs to be done in the climate we are currently in and it looks like brands will continue this and leave us pondering over who will be their next…
It certainly gets people excited to see the clothing they produce and I am sure as soon images are released of Lana wearing the new H&M collection, the pieces will fly off the shelves in a matter of days.