It was announced yesterday that
the Kardashian sisters are launching their clothing line this autumn at Dorothy
Perkins. The Kardashian Kollection, which has had massive success in the
US, exclusively to Sears will now head over-seas and will be stocked in 250
Dorothy Perkins stores. The range will have over 100 pieces and launch in
November just in time for Christmas. At first I wouldn’t have thought Dorothy
Perkins as the shop to sell the collection (I usually think of it as being for
older women), although I do sometimes shop there myself. However, when seeing their
previous US collections, I can see why the range is suited to this store, although I am not sure they have the demographic completely right. Of
course it is none other than one of Sir Phillip Green’s fashion brands chosen
out of his Arcadia Group selection, Miss Selfridge, Wallis, Topshop and Evans.
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| A/W 12 US Collection for SEARS Photo credit |
I knew that is was only a matter
of time before the Kardashian’s would bring their clothing line to the UK and
seeing tweets between the sister’s the other night, my first thought was that
they were hinting about their collection in the UK.
I know these girls get a bit of
stick for their reality TV show and various other things but I actually like
them. They have always been interested in the business of fashion with their
own boutique from 2006 so I think it is good they are offering affordable
fashion to the public. Of course they are fashion icons to many people so I am
sure their clothing line will spark a lot of attention when it hits the stores!
What do you think about Dorothy
Perkins being the chosen store for the clothing collection? Do you think it
would have been better suited to somewhere else?
Ooo this excites me, love the Kardashians, haven't shooped in DP for ages but will definitely be heading there once the KK collection hits!! X
ReplyDeleteYeah I buy the odd few things in there but will have to check this out! xx
DeleteI can't wait for this, I love their style! Especially Kourtneys!
ReplyDeleteYeah I think Kourtney is my favourite style too!
Deletegreat little post hun, you now have a new follower x
ReplyDeleteOhhh this looks like its going to be a really good collection x
ReplyDeleteamazing collection, love polka dots jacket! :)
ReplyDeleteI'm so excited for this collection to hit DP! I think it's quite an underrated shop. Their clothes fit really well and are much more about the classics or a trendy spin on a classic which I personally prefer to the likes of Topshop etc. I actually think that this collection will fit in quite well. Wish DP would do something with their branding so more people would go through the doors! xo
ReplyDeleteYeah I agree their pieces are always very wearable. Hopefully they will have some good branding and promotion for the Kardashian Kollection!
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